Porsche Experience Atlanta: Details you must know
Location | One Porsche Drive, Atlanta, GA 30354 |
 | Adjacent to Hartsfield-Jackson Atlanta International Airport |
 | Accessible off I-75 |
Hours of Operation | Tuesday – Saturday: 9:00 am – 6:00 pm |
 | Sunday & Monday: Closed |
Tracks | 1.6-mile South Track (6 driving modules) |
 | 1.3-mile West Track (newer addition) |
Age Requirements | Valid driver’s license required |
 | Minimum age: 21 years old |
Booking Information | Reservations required |
 | Book well in advance (especially weekends) |
 | Arrive 30 minutes before scheduled time |
Pricing | Base models (Cayman, 911): ~$650 for 90 minutes |
 | Performance models (GT3, GT4, Turbo S): ~$1,500+ |
Additional Attractions | Heritage Gallery/Museum |
 | Simulator Lab |
 | Restaurant 356 |
 | Carrera Café |
 | Porsche Retail Store |
Experience Details | One-on-one coaching with Porsche Drive Coaches |
 | Fleet of 75+ latest model Porsche vehicles |
 | Security checkpoint requires ID |
Porsche Experience Atlanta: The Check-In Process
The moment you step into the Porsche Experience Atlanta, you’ll be awed by an incredible array of classic Porsche automobiles in the atrium. Take a moment to behold these beauties before check in.
The check-in process is quite streamlined:
You’ll be asked to show your valid driver’s license and reservation confirmation.
If you haven’t already electronically signed the required waivers prior to your arrival, you will now be prompted to do so.
Once checked in, you will receive a personalized badge (drivers and spectators receive different badges – and yes, you can take them home as mementos).
The staff will issue you a restaurant-style buzzer/pager that will notify you when your Porsche driving instructor is ready to meet with you.
It’s advisable to arrive about 30 minutes prior to your driving time. This allows you ample time to go through a tour of the center and wait for your buzzer to indicate when to begin your drive.
Pre-Drive Exploration
With check-in complete and your buzzer in hand, you now have some free time to explore this automotive wonderland. Many enthusiasts head straight to the Heritage Gallery to admire the rotating collection of rare and historic Porsche vehicles.
Others grab a quick coffee or snack at the Carrera Café, which offers excellent views of the driver development track where you can watch other drivers testing their skills. It’s the perfect way to build anticipation for your own track experience.
If you’re feeling particularly adventurous, you might want to try the Simulator Lab (though this requires a separate booking). These professional-grade simulators offer a virtual taste of what’s to come on the actual track.
Meeting Your Coach: The Beginning of Your Porsche Driving Experience
About 10 to 15 minutes before your track time, your buzzer will beep, indicating it’s time to meet your personal Porsche driving coach. This marks the beginning of your adventure!
You will be greeted by your coach – a highly experienced professional with extensive knowledge of driving skills and Porsche vehicles. The coaches at Porsche Experience Atlanta are committed to providing an unforgettable experience, specifically designed for your skill level.
Your coach will escort you to a private orientation briefing room. In this briefing, they will:
Explain the track layout and its various modules, such as the handling circuit, low-friction zones, and dynamic zones.
Discuss driving techniques unique to the Porsche model you will be driving.
Outline all safety procedures in great detail.
Inquire about your level of driving experience and aspirations to tailor your 90-minute experience.
If you bring along observers, they will be escorted to viewing points where they can watch you drive and photograph your car adventure.
Porsche Drive Experience: Vehicle Introduction
After the briefing, your coach will lead you to the staging area where your selected Porsche vehicle awaits. Perhaps the best thing about Porsche Experience Atlanta is deciding which legendary car you get to drive.
Whether you’ve chosen a nimble 718 GT4, an iconic 911 GT3, or the all-electric Taycan Turbo, seeing your car for the first time is a moment you won’t forget.
Porsche Experience Atlanta has around 75 cars to choose from, including the following vehicles:
911 Models
911 Carrera S ($600 on South Track)
911 Carrera GTS ($750 on West Track)
911 GT3 (performance option)
911 Turbo S (top speed and handling)
911 Carrera 4S (all-wheel drive)
718 Mid-Engine Models
718 Cayman S (precise handling)
718 Boxster (convertible model)
718 Boxster Spyder (lightweight performance model)
718 GT4 (track car model)
718 GTS 4.0 (balance of performance and price)
Electric Performance
Taycan 4S (entry electric)
Taycan Turbo (high-performance electric)
Luxury and SUV Choices
Panamera (four-door sports sedan)
Cayenne (SUV with off-road capability)
During the vehicle introduction you’ll get acquainted with your car while your instructor goes over professional driving tips, such as:
Correct seating position and steering wheel adjustment for best control
Position and operation of all controls and driving modes
Performance features of your selected model
This is also an excellent photo opportunity before getting behind the wheel of your dream Porsche.
Behind the Wheel: The Ultimate Porsche Driving ExperienceÂ
With introductions complete, it’s finally time to experience the thrill of driving a high-performance Porsche on a professional driver development track.
Your coach will typically drive the first lap to demonstrate the racing line, braking points, and other important aspects of the track.
Following this demonstration, you will switch seats and drive your Porsche. Your instructor will stay in the front seat for the duration of the entire 90 minutes, giving you instruction and guidance so that you can drive under controlled circumstances.
The whole experience from check-in to sitting in the driver’s seat is made to be as professional and smooth as the luxury Porsche brand, the ultimate result of which is that your visit to the Porsche Experience Center Atlanta is unforgettable and thrilling.
Beyond the Porche Driving Experience: Four Fun Options
1) Simulator Lab: Virtual Mastery
There is something so addictive about the Simulator Lab at the Porsche Experience Atlanta that captures the spirit of performance driving without ever leaving the confines of the building. Five pro-level simulation machines are ready to transport you to famous racetracks around the globe, each featuring phenomenally realistic physics and feedback that replicates the actual feel of driving these iconic sports cars.Â
This virtual playground provides a secure venue to practice driving, rehearse the actual development track before the test, or drive on world circuits. The simulators are excellent preparation before racing on the actual circuit or participating in an independent event if one wishes to test Porsche handling without obligation.Â
The atmosphere is intense yet light. There is a feeling of friendly rivalry that pervades the room as drivers race on the same virtual tracks
Available for only $40 a session, the Simulator Lab presents one of the relatively more affordable means to experience the thrill of Porsche without sacrificing any real-world value for interest-based fanatics or eager novices.
2) Heritage Gallery: Travelling Through TimeÂ
The Heritage Gallery at the Porsche Experience Center features a rotating collection of classic, iconic Porsche cars that document there rich history. This two-level museum space allows for self-guided tours throughout automotive history.
This collection bridges the gap for the public to the rich heritage of Porsche AG and illustrates how that history underlines the sleek new Porsches. For the enthusiast, it is an opportunity to observe rare and vintage vehicles up close.Â
For beginners, it provides context that adds depth to the driving experience. The ambiance is respectful yet welcoming, as visitors stroll through automotive history, with each car having a story to tell.
 The sleek, contemporary design of the gallery allows each car to be regarded as both art and an engineering phenomenon. Lighting and presentation elevate these cars from mere vehicles to cultural symbols.
3) Demonstration Laps: Exhibition Exhibits Â
Demonstration laps allow you to ride in the passenger seat while professional Porsche Drive Coaches showcase the full capability of these high-performance sports cars on the driver development track. Â
Guided sessions reveal what these cars are truly capable of in the hands of experienced drivers while demystifying techniques, vehicle behavior, and the response of the car’s systems at their limits.Â
They enhance your appreciation, whether you are driving afterwards or simply enjoying the engineering. Â
The environment blends tension with learning. There is the adrenaline rush of experiencing g-forces when accelerating and cornering, intertwined with moments of understanding as the coach explains what is occurring.
 The demonstration fosters a communal appreciation for the vehicles and the act of driving them to their limits.
4) Dining in Style: Restaurant 356
Named for Porsche’s initial production car, Restaurant 356 offers up fine dining overlooking the driver development track. The modern restaurant is relaxed but upscale in ambiance and ideal for a day of high-speed driving.
Farm-to-table menu is seasonally inspired with food products whose blended techniques and flavors increase diversified offerings. The restaurant also promotes collaborations between artisans and up farmers as ways of offering quality and integrity in each meal.
 Other favorites include ricotta gnocchi, sea bass, and strawberry watercress salad with ricotta.
 Even the little things are Porsche-like – chairs of the same color and tufting as the 356 car, and your butter in a 911-shaped presentation.
The restaurant also features an excellent bar program with international wines and creative cocktails. For the on-the-road drivers, even a “designated driver” menu of virgin drinks is available. For something less formal, the center also features the Carrera Café.
Planning Your Visit
Porsche Experience Center Atlanta business hours are Wednesday through Saturday from 9:00 AM to 6:00 PM and the first Sunday of each month.
Drive times are booked at 9:00 AM, 11:00 AM, 2:00 PM, and 4:00 PM.
It’s recommended to arrive at least 30-60 minutes before your scheduled drive time to check in and explore the facility.
Many visitors suggest arriving 2-3 hours early to fully appreciate the museum, watch others on the track, and perhaps grab a bite before your session.
Prices range from approximately $300 to $1,150 depending on which car you select and which track you drive on.
The West Track (newer) costs slightly more than the South Track but offers more elevation changes and a challenging carousel turn that many find worth the extra cost.
Reservations should be made well in advance as spots fill quickly, especially for popular cars and weekend time slots.
Why It’s Worth Every Penny
The Porsche Experience Center delivers value beyond just the thrill of driving a high-performance vehicle:
You’ll develop driving skills that transfer to everyday road situations, particularly emergency maneuvers.
The one-on-one training offers individualized instruction you won’t get anywhere else. The facility provides an experience of the museum, simulator, and restaurant combined.
Potential customers of a Porsche may try models in their own environment, a deal that is unmatched for them. Even car lovers will have the experience exciting and educational.
Staff Booking Tips
Category | Tips |
---|---|
Reservation Timing | – Book well in advance, especially for weekends and holidays – Sessions fill up quickly, aim for 2-3 months ahead for best availability – Consider weekday bookings for better availability |
Pre-Arrival | – Complete all waivers online before arrival – Arrive 30 minutes before your scheduled time – Bring valid driver’s license (must be 21+ years old) – Plan for security checkpoint (ID required) |
Vehicle Selection | – Base models (Cayman, 911): ~$650 for 90 minutes – Performance models (GT3, GT4, Turbo S): ~$1,500+ – Specify manual transmission preference if desired (limited availability) |
Experience Options | – 90-minute driving experiences (most popular) – Guided tours: $10-16 (without driving) – Guided tour with demo laps: $110 – General admission: $0-5 |
Maximizing Value | – Add restaurant reservation after your drive (Restaurant 356) – Allow extra 1-2 hours to explore the museum and facilities – Communicate your driving goals/experience level during booking – Use the “additional information” field when booking to request specific instructors |
Additional Planning | – Consider staying nearby (airport area hotels) – Operating hours: Tuesday-Saturday, 9am-6pm (closed Sunday-Monday) – Current 10% discount available through January 1, 2025 |
IG FEED: #porscheexperienceatlanta
Frequently Asked Questions
Q: How long is the Porsche Experience Atlanta?
A: The Porsche experience Atlanta lasts about 90 minutes on the track with a Drive Coach at your side. The facility also offers a 90-minute guided tour that covers facts about the brand and the story of Porsche in the United States. Many visitors recommend arriving 2-3 hours early to fully explore the facility.
Q: Is there a dress code for the Porsche Experience?
A: For the driving experience, comfortable clothing and closed-toe shoes are recommended. For dining at Restaurant 356, smart casual attire is requested for dinners.
Q: How much does the Porsche Experience Atlanta racetrack cost?
A:
Prices range from approximately $300 to $1,150 for the 90-minute driving experiences, depending on the vehicle you select and which track you drive on.
The GT4 experience on the west track costs about $750 for a 90-minute session.
More powerful and exclusive models like the GT3 or Turbo S variants cost more than base models.
Q: How much does the Porsche Experience Atlanta cost without driving?
A: Beyond the Porsche experience racetrack, general admission to tour the Heritage Gallery is $16 for adults and $10 for children under 12. The Simulator Lab costs $40 per person and needs to be scheduled online ahead of your visit. The VIP tour, which includes the standard 90-minute tour plus a demonstration lap as a passenger, costs $85 per person.
Q: What is in the entire 90-minute Porsche Experience?
The 90-minute Porsche Experience is the signature offering where you’ll spend time behind the wheel of your chosen Porsche model with a personal Porsche Drive Coach providing guidance and instruction.
The experience takes place on either the 1.6-mile South Track or the newer 1.3-mile West Track, featuring six specialized modules designed to test different driving skills.
Your Drive Coach will customize the experience based on your skill level and interests, ensuring you get the most out of your time behind the wheel.
So what are you waiting for?
Grab the wheel, feel the turbo kick in, and discover why Porsche Experience Atlanta has become a must-visit destination for driving enthusiasts and curious first-timers alike.
Your 90-minute Porsche drive might just turn into a lifelong passion.
Citations
Porsche USA – Official details on the Atlanta Porsche Experience: https://www.porsche.com/usa/accessoriesandservices/classic/factoryrestoration/atlanta/
TripAdvisor – Porsche Experience Center Atlanta Reviews: https://www.tripadvisor.com/Attraction_Review-g60898-d8380237-Reviews-Porsche_Experience_Center_Atlanta-Atlanta_Georgia.html
Porsche Newsroom – Porsche Experience Center Atlanta: https://newsroom.porsche.com/en_US/company/porsche-experience-centers/porsche-experience-center-atlanta-18228.html
Yelp – Porsche Experience Center Atlanta Reviews: https://www.yelp.com/biz/porsche-experience-center-atlanta-atlanta
Porsche Newsroom – 10-year anniversary: https://newsroom.porsche.com/en_US/2025/company/Porsche-Experience-Center-Atlanta-10-year-anniversary-39239.html
FlatSixes – Porsche Experience Center Atlanta marks 10 years: https://flatsixes.com/porsche-news/porsche-experience-center-atlanta-marks-10-years-with-public-event/
Porsche Classic – Factory Restoration Atlanta: https://www.porsche.com/usa/accessoriesandservices/classic/factoryrestoration/atlanta/
Hagerty – Atlanta Porsche Experience Center gets new track: https://www.hagerty.com/media/news/atlanta-porsche-experience-center-gets-new-track-more-features/
Porsche Stories – Porsche Experience Centers worldwide: https://www.porsche.com/stories/experience/where-are-the-porsche-experience-centers/
Porsche Newsroom – Drive-in theatre experience: https://newsroom.porsche.com/en_US/company/porsche-experience-center-drive-in-theatre-22079.html
Globe Newswire – Porsche Experience Center 10th anniversary: https://www.globenewswire.com/news-release/2025/04/16/3062640/0/en/Porsche-Experience-Center-Atlanta-celebrates-its-10th-anniversary.html
IMSA – Porsche Centers offer it all: https://www.imsa.com/news/2021/12/02/what-an-experience-porsche-centers-offer-it-all/
Porsche International – One Porsche Drive: https://www.porsche.com/international/_iceland_/aboutporsche/christophorusmagazine/archive/374/articleoverview/article07/
YouTube – Everything about the Porsche Experience Center: https://www.youtube.com/watch?v=Oun2XUbR3Hs
Author: DB Malone
I’m D.B. Malone, creator of What’s in Atlanta—an avid traveler, foodie, and content creator. My travel expertise is a result of being a true nomad at heart! Yearly international trips help me to spot what makes cities unique, and I apply that here for your benefit.